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saeedfallah - استراتژی مک دونالد در المپیک 2012 لندن
 
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پنجشنبه 19 مرداد 1391 :: نویسنده : Saeed Fallah

McDonald’s Strategy at London Olympics 2012

 As one of the chief official sponsors of London 2012 Olympics, McDonald’s restaurant is using its marketing and innovation strategy to attract large numbers at the world’s biggest McDonald’s with seating capacity for 1500 people. This restaurant is being built specially to serve large crowd at the games.

It is estimated that over 3 million customers will walk into this gigantic facility which will be operated by over 2000 staff and is equipped to serve over 50,000 Big Macs during the games. This unique facility is build using recyclable materials and is spread over 9,000 square feet.

McDonald’s has been sponsoring Olympic games since 1976 and fully understands the opportunity for creating more loyal customers during Olympics. The London Olympics 2012 will be the 9th games for McDonald’s to act as the event’s official restaurant and the only branded food retailer burgers and French fries to feed hungry customers.

Kids are excited too and the restaurant is aiming at making most out of this excitement. They are running its “Mascotathon” campaign to giveaway nine million activity toys with its Happy Meals. This interesting gadget includes two stepometers, a jumpometer, a bat and ball, shuttle run-counter and a relay baton and is capable to measure how many steps or jumps the child makes in a day. Kids will then be encouraged to join an online game that translates their actions into energy for Games mascots Wenlock and Mandeville.

Almost a month before the games, McDonald’s will launch The Champions of Play Olympic Games Challenge website. Olympians will star in a series of imaginative challenges like running around the world and pole vaulting to the moon. Kids will be attracted to participate in these activities by doing real-life activities of their own and logging those activities online. Athletes will motivate kids with special messages of encouragement when they enter the web site

Additionally, McDonald’s will bring nearly 200 kids from more than 34 countries to Britain for a once-in-a-lifetime opportunity.  They will have the opportunity to attend 2012 Olympic sporting events, meet athletes and also visit cultural sites around the city of London.

It is clear that McDonald’s has adapted a futuristic approach by focusing at the market that can influence their parents in buying decisions. At London Olympic 2012 McDonald’s is executing an excellent branding strategy with by attracting kids to their restaurants!

Watch this video campaign with a 40 second video showing jumping happy kids encouraging kids to join the great McDonald’s Mascotathon or visithttp://mascothathon.co.uk – “Kids are lovin it”





نوع مطلب : استراتژی های سطح شرکت، المپیک 2012 لندن، بازاریابی، عمومی، 
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سه شنبه 3 بهمن 1391 12:37 ب.ظ
واقعا ً باور دارم که استفاده از استراتژیهای نوین میتونه شرکتها رو در کمترین زمان به رشد غیر منتظره ای برسونه

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سه شنبه 24 مرداد 1391 07:43 ق.ظ
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